This article is part of an ongoing series examining the Anatomy of the Entertainment Business

Ever wondered how to make a movie? 

We’re here to tell you—there’s never been a better time to put your aspirations into action. 

With new trends, strategies and technologies bursting onto the scene at an exciting pace, indie filmmakers are at long last proving one thing: 

You no longer need a blockbuster budget to make a hit movie.

Original content is now in demand. In fact, in 2023 alone Disney invested an impressive $10.5bn in original content.

Thanks to social media, streaming services and accessible technology there’s a more modern film industry on the scene, one that’s transforming the way films are shot, edited and viewed before our very eyes.  

But what does it take to make a movie?

Precision, planning, patience and of course, raw talent. 

The stages of film production are complex, demanding a whole host of talents from across the entertainment industry.

This blog post is about to take you on a journey through the world of film production—from pre-production planning to how to get your movie out to the masses. 

Let’s go. 

Phase one: Pre-production

First up, you’ve gotta lay the groundwork.

Pre-production is all about the plan—setting a solid foundation to ensure the seamless success of your film.

Key pre-production elements:

Script breakdowns
A script breakdown turns your written script into a visual guide for filmmaking.

Initially, the producer crafts a basic version for budgeting and preliminary scheduling.

Then, the first assistant director (first AD) develops a detailed breakdown for creating the complete shooting schedule.

This process involves tagging various scene elements—such as characters, props or specific requirements—to clarify what’s needed for shooting, ensuring efficient planning and resource allocation.

Scene elements you might tag include:

• Cast members
• Stunts
• Vehicles
• Props
• Special effects
• Animals and handlers
• Set dressing
• Costumes and make-up

The list goes on. Watch this video for a more in-depth look at the process.

Storyboarding
Storyboarding evolves the script breakdown by visually mapping the film shot by shot. 

This phase involves artists sketching scenes to help filmmakers visualize the narrative, determine camera angles and anticipate filming challenges. 

Your storyboard is a vital communication tool between the director, cinematographer and other key crew members, making sure you’re all on the same page with a unified vision for your final film output. 

Budgeting
Smart budgeting involves meticulously mapping out the financial resources for your film project.

You’ll be able to aptly distribute funds, foresee financial hurdles and proactively secure the funding you need.

Cost factors will need to be taken into account, such as script development, talent fees, crew wages and location charges, so you’re all set for the production phase. 

Casting
Choosing the correct cast is key.

From the protagonist down to the supporting characters, every single actor has the power to shape the entire narrative of your story. 

Through auditions, read-throughs and callbacks, the team—the casting director, director and producer—seeks out ideal chemistry and character fit.

Location Scouting
Discovering the perfect backdrop for your story is an adventure in itself.

Location scouting involves exploring various venues, evaluating their suitability for scenes and negotiating usage rights.

It’s a collaborative effort, usually led by the director and the production designer, who assess each potential location for its aesthetic appeal, logistical practicality and ability to enhance the storytelling. 

Factors such as lighting, sound quality, accessibility for crew and equipment and the need for permits are all considered.

Phase Two: Production

There’s nothing quite like the adrenaline rush of a film set.

But it’s not all about yelling “Action!” and “Cut!” The real magic lies in capturing the perfect performances, all while keeping the complex logistics of filming running smoothly. 

Key production elements: 

Filming
Filming is the most visible part of the filmmaking stage, yet success hinges on detailed pre-production for efficient time, resource and personnel management. 

Lighting, cinematography and directing are key, setting the mood during scenes and actors’ performances. Sound recording is equally essential, capturing dialogue and ambient noises that add realism and texture. 

And in the modern world of today, technological advances such as high-definition cameras and AI editing are offering filmmakers creative opportunities like never before.

Capturing Performances
Ultimately, the goal of your film is to connect with its audience. 

You want to capture compelling performances that make your film more memorable and evoke emotion, with your cast telling the story through expressions, movements and interactions.

You’ll be striving for total narrative clarity whilst conveying the subtleties of the plot, such as character development and character depth.

Managing Logistics
Juggling schedules and talents to assemble the dream team under one roof (or sky) is no small feat.

But it’s not only managing the logistics of the cast and crew. There are also other essential factors to consider, such as: 

• Equipment rental
• Transportation
• Catering
• Crowd control and security
• Location management

You’ll also likely be facing challenges such as time crunches and budget constraints, not to mention the weather curveballs that Mother Nature may throw your way.

Our advice? 

Prioritize tasks, allocate resources wisely and maintain a dynamic schedule that can adapt to unexpected changes. That way you’ll be ready for anything.

Phase Three: Post-Production

Post-production is the phase where your raw footage is perfected through editing, sound design and visual effects. 

You’ll make key decisions here, shaping the most unforgettable aspects of your film production.

Key post-production elements:

Editing
The editing stage is an involved process.

Initially, footage is logged and organized in editing software, ensuring alignment with the script. 

Editors then assemble the film in tandem with filming, allowing for quick edits and reshoots. 

A rough cut follows, presenting the entire narrative for initial review. 

The fine cut includes collaboration with specialized teams, enhancing the film’s elements. 

Finally, the completed film emerges in the final cut, integrating all music, sound and visual effects and showcasing the story in its full glory.

Sound Design
The subtle rustle of leaves. The eerie silence of a suspenseful scene. The clash of swords during battle.

Sound design intricately blends dialogue, sound effects and Foley to craft an audio environment that adds layers of depth and emotion to the visuals.

Through skillful manipulation and layering of audio elements, sound design bridges the gap between the screen and the viewer, making the cinematic experience deeply engaging and multidimensional.

Visual effects
In their quest to deliver more immersive experiences, filmmakers are embracing visual effects (VFX).

With modern VFX you’ll be able to create imaginative scenes and characters beyond the limits of physical filming. 

Key VFX techniques include:

→ CGI: Produces detailed digital creations, from environments to creatures

→ Compositing: Merges live-action with digital elements

→ Motion capture: Captures real movements to make digital characters more lifelike

→ 3D modeling: Builds the digital foundation for objects and characters in 3D space

Learn more about or VFX programs on campus and online

Phase Four: Distribution

You’ve got a finished film on your hands, but how do you get it in front of eager eyes?

Mastering the complex, fast-evolving film distribution landscape is key.

Due to digital advancements and changing consumer preferences, filmmakers now have a reach that’s potentially wider than ever. 

Reaching Audiences: A Shift in Release Strategies

The traditional model of film distribution is no more.

Streaming platforms, social media and new tech are paving the way for new release strategies, such as: 

Use of Digital and Streaming Platforms
Both major studios and independent filmmakers alike are now using streaming services as a way to reach their target audiences directly.

Subscription-based platforms such as Netflix, Disney and Hulu and video-on-demand (VOD) services are taking over, offering more diverse content than ever before.

In fact, in 2023 there were around 1.8 billion subscriptions to online VOD services worldwide. 

Social Media Marketing
In the world of film marketing, social media has been a game changer.

Filmmakers no longer have to rely solely on billboards and TV ads. Film marketers are now focusing on engaging with audiences directly through social media platforms. 

Typical social media strategies include: 

→ Sharing captivating trailers or behind-the-scenes content

→ Running targeted ad campaigns

→ Building vibrant online communities around their films

→ Promoting beneficial influencer partnerships

→ Spreading viral challenges and user-generated content

→ Developing crowdsourcing opportunities

Careers in Filmmaking

The closing credits of a movie show the incredible variety of film cast and crew roles that have contributed to the film’s success. 

And if you’re going to work in the film industry, it’s time to get to grips with what each one entails.

Here are some of the vital roles on set and behind the scenes: 

Director
A film’s director is the captain of the ship.

They’re responsible for steering the story, guiding the cast and crew through the motions of film production. 

Their main responsibilities can include:

→ Developing the creative vision

→ Planning and executing shots

→ Directing performances

Producer
The producer is one of the most fundamental film set roles.

As a producer you’ll be overseeing the development of the entire film, juggling budgets, schedules and egos to construct movies from the ground up.

You’ll have a wide range of responsibilities, such as: 

→ Securing funding

→ Providing organizational guidelines

→ Providing creative input on elements such as script development to ensure the film’s commercial viability

Cinematographer
As a cinematographer (also known as director of photography), you’ll be in charge of  creating the look and setting the mood for every single scene. 

Your responsibilities will include: 

→ Visual conceptualization through lighting, framing and camera movement

→ Troubleshooting technical issues and adapting to changing conditions on set

→ Close collaboration with the director, production designer and other key crew members

Gaffer
In film and television crews, the gaffer, or chief lighting technician, takes charge of all electrical aspects related to lighting setups. This includes implementing and designing the lighting plan for a production.

You’ll find yourself involved in:

→ Equipment setup and electrical safety on set

→ Lighting control over levels and angles during filming

→ Supervision of the lighting crew

Camera operators
From heart-pounding chase scenes to more emotional character moments, your expertise will make sure that every shot hits the mark.

Just think of iconic films like The Dark Knight or Inception, where camera operators skillfully navigated high-octane sequences and mind-bending visuals to create unforgettable cinematic experiences.

Your responsibilities will include: 

→ Capturing footage according to the director of photography

→ Framing shots creatively, considering factors such as composition, angle and movement.

→ Maintaining camera equipment, including cameras, lenses and accessories

Art director
As an art director you’ll be tasked with creating the visual identity of the film by designing sets, picking out props and overseeing artists and construction workers.

Other responsibilities can include: 

→ Planning the schedule for the art department team

→ Managing the art department budget

→ Leading the art department team, including set decorators, prop masters and art assistants 

Ready to take the leap? To learn filmmaking at its finest, we’re here to help and get you started on your journey in film production.

Take a look at our range of filmmaking degrees where you’ll learn all aspects of film production and carve your niche in the industry. 

The post The World of Film Production: How to Make a Movie appeared first on The Los Angeles Film School.

This article is part of an ongoing series examining the Anatomy of the Entertainment Business

Legendary lines.

Terrific twists.

Captivating cliffhangers.

All of these magnificent moments in TV and film history began with a solid foundation: the script.

Scriptwriting is a craft.

And during the early stages of mastering any craft, you need to soak up as much information as you can. 

Understanding the journey from script to screen and how scriptwriting fits into the entertainment industry is not just fascinating—it’s essential.

In this blog post, we’re going to explore the art of screenwriting: what makes a captivating script, how to navigate the industry and where a future in scriptwriting could take you.

Before the Writing Begins 

Studios are always on the lookout to find a project that sparks their interest. One that has that “something special”, and that they can envision making its way to the screen.

Projects that have a proven track record of success are likely to be a hit (such as adaptations of hit novels, plays or comic books)—but fresh, exciting ideas are welcome, too. 

And once a project is chosen, then it’s time for the screenwriter to jump on board.

Scriptwriting: The Fundamentals of Writing Captivating Narrative

When writing a script for film, TV or other immersive media, you’re telling a visual story. 

Unlike writing a novel or essay, screenwriting involves conveying your narrative through audio, visual, behavior and dialogue—showing your audience what’s happening, rather than telling.

Character development

The heart of any story is in its characters: a strong protagonist on a mission. A terrifying opponent to face. A loyal and charming sidekick who never lets you down.

Compelling, complex characters are crucial to your script. The forming of friendships, the breaking of bonds, the overcoming of obstacles—these are all powerful ways to relate to your audience, evoking emotion and keeping them gripped.

During the character development process you’ll likely get input from many other industry professionals. 

Directors work closely with scriptwriters to understand the characters’ motivations, backstories and development arcs, ensuring these elements align with the overall direction of the project.

Producers, especially those involved in the creative aspects of production, might offer insights into how a character’s development could impact the budget, scheduling and marketability of the project.

And of course, actors play a big part in bringing characters to life. Through table reads and discussions, actors can offer insights into their characters’ motivations and suggest adjustments that might make the characters more believable or relatable.


Character development can include:

Defining clear motivations and goals for each character
Giving each character a distinct voice and mannerisms
Introducing flaws to make characters relatable and realistic
Ensuring character development is evident throughout the script
Utilizing backstories to enrich characters’ depth and decisions
Creating dynamic relationships between characters to drive the narrative

Want some real Hollywood inspiration? Check out Tarantino’s character development process here.

Plot structure

Developing your story starts with your plot structure.  A plot structure should break a story down into small pieces—the major scenes which make up your plot (which some people call a “beat sheet”). Plot structure guides your story from the opening scene to the final resolution. It’s the framework that holds your narrative together, weaving through twists and turns that captivate your audience.  Throughout the development of your plot, collaboration is key.

Just as with character development, input from a whole host of industry professionals will enrich your story.

For example, cinematographers can offer perspectives on how visual elements can enhance storytelling, suggesting scenes that might be particularly impactful on the big screen. Editors bring a critical eye to the table, ensuring that the pacing is consistent and that each scene contributes something to the overall narrative.

If it’s a big production, then you may have a script consultant on the team. Script consultants will use their experience to point out plot holes or areas where the audience’s engagement may wane.

A solid plot structure:
Starts with a compelling incident to hook your audience.
Builds anticipation. Remember that your story is driven by tension so use “peaks and valleys,” reach a climax, then offer the solution.
Includes plot twists to surprise and engage viewers.
Involves a lot of trial and error. Be ready to get rid of old ideas as quickly as you bring new ones to the table.
Goes through rigorous rounds of testing. Feedback is crucial at this stage and you want as many honest opinions as you can get.

Dialogue writing

Dialogue writing is all about breathing life into characters, revealing personalities and deepening the plot. If you can master the skill of writing clever dialogue, it’ll take your script from mediocre to masterpiece.
Each character should have a distinct voice that reflects their background, personality and current emotional state.
This not only adds depth to your characters but also enhances the clarity of your story, allowing your audience to follow along through the voices they hear.

Collaboration in dialogue writing can significantly elevate the quality of your script.

At this stage in the screenwriting process, you could find yourself working with dialogue coaches who can help to fine-tune the language to match the era, setting or accents of your characters. This will ensure authenticity, creating characters that resonate with your audience.

Through rehearsals and read-throughs, actors will provide feedback on what feels natural or forced.

You should also consider the power of silence when writing dialogue. Pauses, breaks and the unsaid can convey as much as words, offering audiences space to read between the lines.

Writing captivating dialogue involves: 

Not being overly critical of a first draft.
Writing using natural speech.
Creating active exposition.
Weaving in some conflict.
Showing, not telling (i.e., not overdoing it with the words)
Edits, revisions and more edits. Script revisions can be a real team effort. Directors, producers, actors—they’ll likely all have a say at some point in the process. 

The Writing Landscape: Pitching, Selling and Navigating the Industry

Get to grips with the industry

The entertainment and media industry is complex.

Learning the inner workings of the industry before you embark on pitching and selling your script is critical.

There are many different roles within the entertainment industry, all coming together and interconnecting in an intricate way. You can read all about the anatomy of the entertainment industry here. 

You’ll have many legalities to familiarize yourself with such as contracts, option agreements and intellectual property rights. Getting up to speed with these will help you to avoid the common pitfalls that often come with the business. 

To safeguard your work and help negotiate deals it’s always a good idea to consult experts such as an entertainment lawyer or a finance expert.

The role of finance in scriptwriting 

Every creative aspect of the entertainment industry comes with practicalities to consider—and finance is one of them. 

As a screenwriter, you have financial rights. And the Writers Guild of America (WGA) stands at the forefront of advocating for those rights, ensuring writers are fairly compensated not only for original work but also for related projects such as sequels, spin-offs or related merchandising.

Funding is also an important factor to consider. 

Once a script is polished and ready, producers embark on creating an attractive production package. This package serves as a beacon for potential investors, showcasing the plot synopsis and detailed budget estimates. 

Pitching your script

A good pitch is key to getting a script read.

There are two types of movie pitch:

Elevator pitch
Imagine you need to pitch your script in the time it takes to ride an elevator (think 20-30 seconds). An elevator pitch is a short, snappy, intriguing presentation of your script’s main components: the hook, the extended logline, comparisons with other films and a strong finish (that leaves readers wanting more).  

Standard pitch
An elongated version of your elevator pitch (approximately 20-30 minutes). You may even be asked to include a pitch deck to accompany your script.

Tips for pitch writing: 

Make it short and sweet. You can give a big-picture of your film’s premise, genre, and comps, while still being concise. Don’t include any information about yourself—only your project. 

Keep it clear. Avoid elaborate descriptions and long-winded prose. Clearly introduce the film concept with key elements and don’t go off-piste. 

Protect yourself. Register your project with the Writers Guild of America or have it copyrighted to avoid anyone stealing your idea.

Selling a script

Selling a script is tough work—a process that requires effort, planning and a dash of good luck.

Gaining traction can be a challenge, as major studios rarely buy scripts from newcomers. But the industry is always on the lookout for fresh new stories, so staying focused and banishing any feelings of negativity is a must. 

Top tips for selling a script

Find the right fit. Don’t pitch a children’s story to a horror film studio. Research and compile a list of producers who align perfectly with your script’s genre and tone.

Prepare and practice. Nail that pitch meeting by practicing your delivery and anticipating possible questions. Ensure your verbal pitch is as compelling and succinct as your script.

Market yourself. Crafting an outstanding script is just one part of the battle. You also need to sell yourself as a brand. Use social media, blogs and screenplay platforms to showcase your unique voice and storytelling abilities. Remember, you’re not just selling a script—you’re selling your potential as a writer.

Network. Build connections in the industry through industry events, film festivals and screenwriting conferences to meet like-minded individuals and industry professionals. These gatherings are golden opportunities to meet peers and professionals who can open doors for you.

Partner up. A production company or talent agent can significantly boost your script’s visibility. These professionals can champion your work, ensuring it lands on the right desks and gets the attention it deserves.

Career paths in screenwriting

The path of screenwriting is not purely limited to writing original screenplays.

There are other career avenues for those skilled in the art of storytelling.

Careers such as: 

• Script doctor
  What does a writer do when their script is in trouble? They call the doctor.

  As a script doctor you’re the troubleshooter brought in to polish existing scripts. This can include anything from minor edits to major rewrites. You’ll need an excellent grasp of storytelling and the ability to work to tight deadlines.

• Story analyst
  Story analysts (or script readers) are pros at judging script potential for studios and production companies.

  They look at structure, characters and dialogue, offering feedback that helps execs decide what projects to chase. And for scriptwriters keen on cracking the industry, understanding what these analysts look for is pure gold.

• Showrunner
  As the showrunner you’re the ultimate multitasker, merging the creative soul of a writer with the strategic mind of an executive producer.

  As the top creative boss, you’ll be in charge of setting the show’s vision, steering its story and handling the day-to-day operations.

How The Los Angeles Film School fits in

Our Writing for Film & TV program is an immersive journey into screenwriting.

We’re on a mission to equip young budding writers with all the skills they need to bring their stories to life.

With a fully online program that covers the entire screenwriting process, you’ll learn:

→ How to create compelling and engaging characters that drive your story

→ How to pull together a plot structure that’s solid, unique and built for the screen

→ How to write using industry techniques such as active exposition, character-driven dialogue and dialogue that supports story progression

→ How the many different stages of screenwriting play out to transform your story to screen

Are you up for the challenge? 

Discover our Writing for Film & TV degree

The post Scriptwriting Success: The Art of Writing for the Silver Screen appeared first on The Los Angeles Film School.

This article is part of an ongoing series examining the Anatomy of the Entertainment Business

What springs to mind when you think of the entertainment industry?

Shouting ‘CUT’ from the director’s chair? The glitz and glamor of awards ceremonies? Performing to an arena of adoring fans singing your latest hit song?

Yes, all of these things are a big part of the world of entertainment, but there’s a lot more to it than being in the spotlight.

And one crucial driving force of this industry is the business side of entertainment.

In this blog post we’re going to delve into the realm of entertainment business, the backbone of what just might be the most enchanting industry in the world.

So, what types of roles are in the entertainment business? And what career paths do they lead to? And importantly, how can you get started?

The Business of Entertainment Business

Entertainment + business.

Possibly the greatest (and most profitable) merger of all time.

Talent management, finance, legal, marketing—not to mention the talent behind the scenes of the music business—are just some of the cogs behind the silver screen that keep the machine turning, translating ideas into projects from development to production and distribution.

Key roles in the entertainment business

There are many roles and responsibilities that fall within the business side of entertainment, many of them interconnected with each other.

Here’s a snapshot of the major players:

Talent management roles

Talent agencies are no longer just about finding jobs for artists. 

Their focus is also on nurturing talent, guiding them through the complexities of the industry and acting as a buffer against industry pitfalls.

Key Responsibilities:

• Career development
  Talent management is all about strategy, developing an artist’s career plan that aligns with both the industry and the artist, playing to their vision and strengths.

• Networking and opportunities
  A huge part of launching a new talent into the public eye is providing the right opportunities.

  Talent management agencies will have crucial connections already in place, opening doors that might otherwise remain closed.

• Image crafting
  Creating a star isn’t just about talent, it’s about image too.

  Talent management plays a key role in shaping an artist’s public persona and brand.

  They strategize about everything from social media presence to public appearances, ensuring the artist’s image resonates with their target audience and amplifies their marketability

Example career paths in talent management:

• Talent agent
  Working independently or as part of an agency, as a talent agent you’ll be your artist’s representative and first point of contact.

  You’ll help negotiate contracts, seek out job opportunities, and manage relationships with studios, producers, and casting directors.

• A & R Manager
  A huge skill in the business side of the music industry, an A&R (artist and repertoire) manager is a talent-scouting professional. You’ll be deep-diving into recorded and live music, on the hunt for fresh talent that’s ready to hit the big time.

  You’ll need to be clued up on everything to do with music: from industry jargon, to what makes a sound really pop. You’ll be the hype person your artist needs, sharpening their skills and boosting their confidence while they navigate the industry.

• Casting director
  As a casting director, you’ll be a specialist at selecting the right talent for roles in film, television, theater, and commercials.

You’ll work closely with directors and producers to understand their vision, organize auditions, and recommend potential artists who would fit the part.

Business administration

Of course, the industry isn’t purely about entertainment. There’s also crucial admin, planning and finances involved—and lots of it.

Although not as dazzling as some roles, business admin and management is essential for finding opportunities and providing much-needed stability.

Key Responsibilities:

• Budget management
  Budgeting. Sounds boring, but it’s a must for long-term success.
  
  And it’s not just artists who need financial planning, it’s any business in the entertainment industry, such as talent agencies, entertainment companies or film studios.

  Budgeting planning allows clients to maintain financial stability, bringing invaluable advice such as insights on tax-saving strategies and profit allocation.

• Business management
  Whether you’re interested in the music business specifically or the broader entertainment world, business management is a key player in steering companies to success.
  
• Funding acquisition
  Ever wondered how films get their funding?

  One side of finance in the entertainment business is to identify and secure funding sources, from studio backing and independent investors to crowdfunding campaigns. Finance advisors will develop a compelling business plan—showcasing financial viability—and build strong relationships with potential funding sources.

Jobs in entertainment business management: 

• Entertainment finance analyst
  As a finance analyst, you’ll be diving into all the numbers, forecasts and budget sheets for productions such as movies, music tours and theater shows—the go-to person for making sense of all that data and guiding the big money decisions.

  With regular financial analysis, you’ll figure out if these projects/companies/artists are hitting their financial goals or if they’re just burning cash.

• Entertainment industry CFO (Chief Financial Officer)
  As CFO of an entertainment company, you’re at the top of the financial food chain, calling the shots on everything money-related.
  
  From making sure financial reports are spotless to figuring out the smartest places to invest, you’re responsible for guiding your company to growth and profitability. 
  
• Production accountant
  Production accountants are in charge of making sure that everyone on a production set is on track financially.

  Whether it be managing payroll (from the lead star to the coffee runner), or tracking expenses, you’ll be making sure the production is in good financial health.

Marketing

Once a project is ready to greet the world, it needs an audience.

Entertainment has turned to digital, and with fresh talent emerging on new platforms every day, every artist needs to stand out from the crowd and reach the right audience.

And that’s where marketing comes into the picture, creating buzz, anticipation and fanbases with clever marketing campaigns and strategies. 

Key responsibilities:

• Branding
  Marketing is key to making brands pop.

  And creating a strong brand that people can instantly recognize? That’s the golden ticket to pulling in sponsors, teaming up with the right partners, and building a crowd of die-hard fans.

  Branding is all about building—and maintaining—a strong brand presence that clicks with a client’s target audience.

• Market research and analysis
  Marketing is about numbers too.

  To shine brighter than other stars, fill gaps and grab opportunities, an artist or project needs to understand what the market looks like out there, including factors such as consumer behavior, preferences and media habits.

• Event planning
  In the entertainment business, event planning isn’t just about throwing parties.

  From project launches and movie premieres to exclusive meet-and-greets or intimate concerts, it’s all about providing opportunities to showcase a brand, and providing unforgettable experiences leaving audiences wanting more.

Example career paths in entertainment marketing:

• Publicist
  If you’re in the entertainment world aiming for the top, bringing a talented publicist on board is a wise idea.

  As an expert in PR and marketing, you’ll be the one getting the name of an individual or company in the spotlight, maintaining public image and seeking out promo opportunities.

• Content marketing
  As tastes and trends shift, there’s a hunger for content that’s not just new, but real and resonant.

  It’s all about hitting the sweet spot with content that grabs attention—and keeps it.

  As a content marketer, you might be dropping teaser trailers, creating buzz on social media or crafting news articles online, getting people hyped about a brand through words.

• Event Manager
  Event management is a popular path in the entertainment industry.

  Your role is pivotal in orchestrating memorable, seamless events that promote artists and businesses alike.You’ll deal with all aspects of an event; venue selection, decor, food and refreshments. Even down to every last sparkling light. You’ll need to be creative yet precise with meticulous attention to detail (and more than ready to deal with a diva or two!)

Distribution

Technology transformed the media and entertainment industry some time ago—and that is no different for the way products are distributed. 

Distribution plays an important role in ensuring finished projects captivate, entertain and inspire on a global scale, making entertainment accessible to everyone, everywhere.

Key responsibilities:

Example career paths in entertainment distribution:

• Distribution executive
  As a distribution executive, you’ll likely find yourself working at a film studio, TV network or streaming platform, overseeing the strategy for releasing content across different markets and platforms.

  You’ll negotiate deals, set release dates, and strategize on the best platforms for content to maximize revenue and audience reach.

• Distribution analyst
  Analyzing numbers plays a huge factor in effective distribution.

  Data analytics shines a light on the performance of content across different channels and platforms, driving clever choices for the perfect distribution strategy.

• Licensing executive
  You’ll take charge of licensing content for various uses, like merchandise, broadcasts, or other media platforms.

  You’ll be responsible for things such as handling royalties, making sure everything sticks to the licensing agreements and ensuring legal and financial smoothness in every deal.

Legal

The entertainment industry is also a minefield of contracts, copyrights and law considerations.

Legal professionals ensure that artists and producers can focus on their work, knowing their rights and assets are protected. 

Key Responsibilities:

How the Los Angeles Film School fits in

If the entertainment business sounds like something you’d love to be a part of, we’re here to help.

Our Entertainment Business degrees are a launchpad into the industry, giving you all the skills you need to excel in your chosen pathway.

And if your focus is on Music Business? We’ve got a concentration designed with you in mind. You’ll learn all about concert management, A&R and music industry marketing, plus much more.  

 Take a look for yourself.

The post Behind the Curtain: The Business of Entertainment appeared first on The Los Angeles Film School.

Here’s a question for you.

What top three job roles spring to mind when you hear the words ‘entertainment industry’?

Let’s take a guess at what made your final cut. Music producer? Film director? Or maybe a world-famous Hollywood actor/ress made it into the mix.

Sure, these are all popular roles. But the truth is the entertainment industry is huge, much larger than you might think.

And making a vision come to life requires many talents and skills, each one a crucial cog in a well-oiled machine.

Which is why the L.A. Film School is more than just a film school. And why, over the past 25 years, we’ve expanded to include degrees in:

• Animation
• Audio Production
• Entertainment Business
• Film 
• Graphic Design
• Media Communications
• Music Production
• Writing for Film & TV. 

(You can view our full program list here).

Whether you’re drawn to the stage or behind the scenes, believe us when we say, there’s a place for you in this far-reaching industry. 

But how do you decide what role is right for you? 

In this blog post, we’re peeling back the curtain for the big reveal: the world of entertainment and media, how it all connects and the skills it takes to make a hit Hollywood venture.

What better way to show you than shining a light on some of the most famous success stories of our time?

First up, a creation that pushed the boundaries of filmmaking technology, raising a high bar across the entire industry.

1. Avatar

Three Academy Award wins. Two-times Grammy nominated.

The highest-grossing movie in history.

James Cameron’s “Avatar”is a full-blown force of nature and a testament to the power of collaboration within the industry.

So how did James Cameron and his team create the vibrant, expansive world of Pandora? (Aside from the fact they were granted one of the largest film budgets of all time).

One word: talent. And lots of it.

Here’s just a snapshot of the roles and responsibilities that came into play:

PRE-PRODUCTION

• Screenwriting
  To create the complex narrative of Avatar, a team of talented screenwriters were brought on board.

  They were responsible for scripting spell-binding storyarcs, clever dialogue and of course, the unique ‘Na’vi’ language (which involved the direction of an expert team of linguists).

• Character and set design
  When you’re creating a culture of a believable alien world, you need designers who know their stuff.

  Artists (along with the help of experts in fields such as botany and anthropology) designed the creatures, environments, and characters of Pandora, both digital and physical.

• Costume design
  Feathers, bones, unique stones.

  Head Costume Designer – Deborah L. Scott – and her team made sure each piece of clothing or accessory worn by the Na’vi had cultural significance, reflecting their skills, status, or roles within the tribe.

PRODUCTION

• Cinematography
  Just one of the Academy Awards won was for Best Cinematography – and it’s no surprise.

  Combining the virtual world with live-action shots, Mauri Fiore, Director of Photography, used lighting, camera angles and movement (including underwater shots with a revolutionary 3D camera), to bring this vision to fruition.

• Sound design
  “Clarity is King.” That’s what James Cameron believed when it came to sound for Avatar.

  From explosion noises and creature sounds to dramatic pauses, the sound design crew worked with thousands of individual tracks to create the auditory landscape of Pandora.

POST-PRODUCTION

• Visual effects (VFX)
  To bring the world of Pandora to life, Cameron teamed up with Weta Digital (the VFX team created by Peter Jackson during filming of The Lord of the Rings).

  In total, Weta Digital created over 800 computer-generated characters and 1,800 visual effects shots with detailed CG settings.

• Editing
  To achieve the film’s final cut, digital artists need to integrate both live-action and CGI footage.

  They used techniques such as 3D conversion (plus many more) to create an experience that was life-like and fully immersive.

• Music scoring
  James Horner (who had previously worked with Cameron on Titanic) scored  the sensational music to fit perfectly with the visuals and landscapes of the movie.

  He collaborated closely with ethnomusicologist Wanda Bryant to create a music culture for the alien race (with a theme song recorded by British singer Leona Lewis).

2. Games of Thrones (2011-2019)

Originally a book cult phenomenon, this iconic fantasy TV drama series created by David Benioff and D.B. Weiss took the entire world by storm.

And given the show’s large cast, complex narrative and detailed world in which it takes place… as they say, it takes a village.

PRE-PRODUCTION

• Casting
  The show has many diverse characters, making casting a key player in the show’s success.

  And with ‘imagined’ languages such as Dothraki and Valyrian, linguist David. J Peterson was brought in to help with the adoption and delivery of these languages, adding depth and authenticity to the show.

• Location scouting
  Representing the worlds of Westeros and Essos made location-finding and securing a huge part of pre-production.

  The filming locations of Game of Thrones ended up spanning the globe, taking place in countries such as Northern Ireland, Croatia, Iceland, Spain and Morocco.

• Prop-making
  Given the medieval theme that runs through the show, many props were needed such as weaponry (the famous Valyrian steel swords, for example), armor, maps, scrolls, and dragon eggs.

  The list goes on.

PRODUCTION

• Direction
  Across its eight seasons, several directors were involved in the show (with David Benioff and D.B. Weiss serving as the main directors for key episodes).

  These huge talents had the major responsibility of translating the script into action, guiding the actors’ performance and overseeing all the creative aspects of production to make sure the ambitious vision was realized.

• Special effects (SFX)
  “Special effects as a department brings chaos and mayhem.” This was stated by Special Effects Supervisor, Sam Conway.

  Handling effects such as gas, water, wind, smoke, pyrotechnics, engineering, and blood – we’re sure was the holy grail for any special effects technician working on Game of Thrones

• Stunt coordinating
  The series saw complex stunt work at play: fight sequences, horse-back riding, and large-scale battle scenes.

  The stunt coordinator’s job was to oversee the planning and execution of these things, ensuring the safety of cast and crew. No easy feat. Especially when working with a range of animals such as squirrels, ravens and arctic wolves.

POST-PRODUCTION

• Visual effects (VFX)
  Remember when Rhaegal first breathes fire, or The Night King directs his intense gaze?

  Add into the mix dragons, giants riding mammoths, and battling armies – the VFX team had to use CGI to create these fantastical scenes. But they also had to make sure they connected with the emotion of every viewer, to create the all-important spine-shiver, jaw-drop and happy tear moments.

• Sound editing
  From the clash of swords to the roar of dragons, Sound Editors were responsible for selecting, editing, and mixing all sound elements of the series, ensuring the audio quality was top-standard and perfectly complemented the visuals.
  
• Social media marketing
  The Games of Thrones TV series arrived at the end of the ‘Golden Age of TV’, and the dawn of the social media age – airing just six months after Instagram hit the App Store.

  Social media marketing became a vital platform in starting conversations and spreading the word, which is maybe why Game of Thrones holds the accolade of being the most covered show on television.

3. Minecraft (2011)

What once started as a solo project, evolved into a global phenomenon with a huge network of loyal gamers across the globe.

Developed by Mojang Studios, Minecraft stands as a landmark in the video game industry, renowned for its open-world design, sandbox gameplay, and blocky, pixelated graphics.

PRE-PRODUCTION

• Game design
  Game designers have the role of dreaming up and tweaking Minecraft’s gameplay, from the cool new items users can craft to the sneaky skeletons that pop up in the dark.

  They’re all about making sure there’s always something new and fun to explore.

• Programming
  Programmers behind the curtain make sure they are constantly expanding and refining the game’s codebase, diving into the code and ensuring the game runs as smoothly as possible. Not a glitch in sight.
  
• Game art
  Even in a world made of blocks, visuals matter.
  

  The artists at Minecraft keep things fresh, playing with new textures and skins, making sure gamer adventures always have that signature “block-y” charm, whether they’re building a castle or running from creepers.

PRODUCTION

• Project management
  The project managers make sure they keep the whole team on track.
  
  Juggling schedules, team communication and making sure everyone’s moving forward together.
  
• Music composition
  German musician, C418 (Daniel Rosenfeld) notably contributed to the game’s iconic soundtrack, enhancing the game’s atmosphere. Meanwhile, Sound Designers created the sound effects for things such as breaking of blocks to various different mob sounds.

POST-PRODUCTION

• Community management
  Engaging with the game’s massive player base is an important job.

  Community managers are out there chatting with other players, gathering feedback and keeping us all in the loop on what’s new and exciting in the game.

• Content creation
  These creative minds keep the game growing, cooking up the latest updates that bring in new blocks, mobs and mysteries to solve. They’re why Minecraft never gets old.

The entertainment industry: Vibrant, varied and vastly interconnected.

You know what they say: it takes a village.

And these roles are just a tiny snapshot of what’s needed to bring a vision to life.

But remember, in the entertainment and media industries, every role is a starring one.

Just take a peek at our alumni and their success stories.

See you next time.

Love, 
The L.A. Film School.

The post Anatomy of the Entertainment Business appeared first on The Los Angeles Film School.